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Home / Archives for Susan Melony

Susan Melony

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Susan Melony

Susan Melony is a professional content marketer and business and passionate about crafting winning content strategies for small to medium size businesses.

How Should You Deal with Negative Online Reviews?

Apr 3, 2022 By Susan Melony

Online customer reviews make shopping and other experiences much easier on the part of the consumer. You can find in-depth reviews for anything you’re thinking about buying. Of course, you have to wade through fake reviews sometimes, including both the good and the bad. On the businesses side of things, customer reviews can have a […]

Filed Under: Sales and Marketing Tagged With: Reviews

5 Things to Know About Virtual Employee Wellness Programs

Jan 18, 2022 By Susan Melony

A corporate wellness program can have numerous benefits for employers and employees. For example, according to the U.S. Office of Disease Prevention and Health Promotion (ODPHP), employee wellness programs can reduce health costs for employers and employees. These programs can boost productivity, reduce absenteeism, and improve employee engagement. If you’re a small business owner, you […]

Filed Under: Human Resources Tagged With: employee benefits, virtual wellness

How to Grant Equity to Employees

Dec 21, 2021 By Susan Melony

Employee compensation and equity compensation can be complex. You want to balance profitability and employee satisfaction not only in salaries but also stock awards. The following are some things to know about granting equity to employees and how to do it properly. What Is An Equity Grant? An equity grant is also known as equity […]

Filed Under: Human Resources Tagged With: employee benefits

How to Handle a Disgruntled Employee

Oct 7, 2021 By Susan Melony

Modern businesses of all sizes face security risks in terms of cybersecurity and personal safety for employees and customers. Often, these security risks are actually internal. This can mean, for example, an employee who’s stealing trade secrets for their own gain. It can also mean that employees or former employees create a safety risk to […]

Filed Under: Leadership Tagged With: Employees

LDAP: Why It Still Matters

Sep 1, 2021 By Susan Melony

Various computer-related protocols have come out over the years, and some of them rise and fall remarkably quickly. How effective they are usually dictates their lifecycle. If you have a protocol that seems miraculous at first, but then another comes along to replace it within the next couple of months, it will probably go down […]

Filed Under: Technology Tagged With: Computer System

What Every Small Business Owner Needs to Know About Employment Law

Jun 29, 2021 By Susan Melony

One of the most frequent reasons business owners have to hire a lawyer or attorney is because of labor and employment law issues. Labor laws can be complex, and it’s easy to break these laws without realizing you’re doing it. For any business owner, whether you’re creating a startup or you have a more established […]

Filed Under: Run and Grow Tagged With: Laws

Here’s How to Handle Bad Publicity

Jun 1, 2021 By Susan Melony

Small businesses are not easy to maintain. If your company is smaller, that probably means you only offer a few select services or products. You have to do well within a particular niche because if you don’t, you’re not going to survive year after year. Publicity matters a great deal. You never want to find […]

Filed Under: Run and Grow Tagged With: Legal Issues, Publicity

5 Key Questions to Ask an Attorney

May 21, 2021 By Susan Melony

can-i-do-it-myself-or-do-i-need-a-business-lawyer-

There are over 1.3 million lawyers operating in the United States today, according to the latest statistics, and there may come a time when you need to call on their services. It could be connected to a criminal charge, an auto accident claim, an injury you suffered that wasn’t your fault, or something entirely different. […]

Filed Under: Run and Grow Tagged With: Legal Issues

5 Technologies to Help Your Small Business During the Pandemic

Nov 17, 2020 By Susan Melony

Small business ownership is something that’s quite challenging, and that’s during a typical year. If you own a small business during the pandemic, you might face more issues than ever before. Covid-19 has shuttered some small companies temporarily, and others have closed their doors forever. If you’re still in business, we commend you for your […]

Filed Under: Innovation Tagged With: pandemic

6 Ways to Keep Your Small Business Thriving During the Pandemic

Aug 20, 2020 By Susan Melony

2020 brings with it some unique challenges for the small business owner. Most small establishment owners and operators probably didn’t think they would ever have to contend with something like Covid-19. Still, we have to deal with whatever life throws at us. If you run a small business, you’re probably already used to handling many […]

Filed Under: Covid-19, Leadership Tagged With: pandemic

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