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How Colors Affect Your Purchase Decisions

By: Synecore

 

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What color signal does your brand project?

 
With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions. 
 
Check out the video below to see exactly how colors portray emotion and influence consumer spending habits: 
 
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This article was originally published by SyneCore
Published: April 30, 2014
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SyneCore combines inbound marketing methodology with integrated digital technology to create abundance for our clients. We articulate your company’s vision by using written, audio, and visual media to inform and entertain new prospects and existing customers. We integrate your web, social, and mobile presence into one seamless user experience to ensure your brand is always in the right place at the right time. We use data to compare marketing initiatives with real-world results, always striving to improve on key performance indicators.

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