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5 Essential Rules for Email Marketing in 2014

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Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.

 

Infographics source
: Marketo
 
Follow these 5 essential rules to create friendly, eagerly anticipated emails:
 
  1. Spend time on Strategy. That’s the key to getting the best results from the email campaign.
  2. Test the email. Not only the subject line but also content, layout and images.
  3. Send at the right time. Schedule your email earlier/later in the day so the recipients will be more likely to open them than at the peak hours.
  4. Design for Mobile. 75% of smartphone owners are likely to delete the email if they can’t read it on the phone!
  5. Add a personal touch. Make each one of your subscribers feel special.
 
The general rule of thumb is to think that you are writing an email to your good friend. Never take your subscribers’ attention for granted, prove your value to them, keep it short and add a personal touch.

 
This article was originally published by The Mail
Published: May 2, 2014
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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.

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