Infographics source: Marketo
- Spend time on Strategy. That’s the key to getting the best results from the email campaign.
- Test the email. Not only the subject line but also content, layout and images.
- Send at the right time. Schedule your email earlier/later in the day so the recipients will be more likely to open them than at the peak hours.
- Design for Mobile. 75% of smartphone owners are likely to delete the email if they can’t read it on the phone!
- Add a personal touch. Make each one of your subscribers feel special.