Sales and Marketing
Partners Drive Small Business Referrals: Creating Customers
In a 2014 study by Gallup and Wells Fargo during Q1, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
The Future of Retail [Infographic]
Retail isn’t dead, it’s dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
Salesperson as Entrepreneur
When you think about it, sales people have an awesome amount of freedom—but also a huge amount of personal responsibility. In many senses, we really are entrepreneurs.
Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
Bartering: Fair Trades or Passing Fancy
Bartering is as old as commerce itself and today a variety of developments have brought renewed interest to this traditional practice. Challenging economic conditions combined with the ease of Internet-based exchanges have made bartering an attractive way of acquiring products and services, especially for newer small businesses.
It Takes a Village to Grow Your Business
Whether it’s your friends, your family, or a mastermind network of other small business owners, it’s important to surround yourself with a community of supportive people who can both keep your head in the game when times are tough and celebrate with you in times of triumph.
Should You Forget Facebook?
The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetizing its business.
Don’t Ignore Email Marketing!
The popularity of social media, content and SEO for marketing has led to a strong belief that emails as a marketing tool are dying. But nothing could be further from the truth.
5 Content Marketing Tactics That Drive Traffic
If you ever wondered why some businesses seem to perpetually be able to keep online visitors interested, but you can’t figure out their secrets, chances are it has a lot to do with certain types of content.
Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
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