Sales and Marketing

How to Write a Sales Script That Won’t Annoy Your Customers

Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. But these scripts can actually be pretty useful, as long as they’re written and used the right way.

Why Native Advertising is Taking Over

There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.

The Worst Times to Do Outreach

We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?

What You Need to Know About Pinterest Guided Search

This latest Pinterest update allows brands to become more specific with pins, rewarding them instead of penalizing them. To make the most of the new feature, consider including the following features.

Why Facebook Unlikes Mean You’re on the Right Track

When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention.

Start Dancing with the Stars

Customers and clients are what drive business success, and networking should be your #1 marketing tool because it’s THE most cost-effective! The problem is that most people would rather have a colonoscopy than attend a networking event…so they simply rely on social networking sites.

The Real Value of Viral for Businesses

With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction.

How to Sell Without Selling

Have you ever heard of the saying “If your prospects feels like you are selling to them, then you are doing it wrong”? This infographic gives tips and insights on how you can drive sales.

5 Essential Rules for Email Marketing in 2014

Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.

3 Time-Saving Hacks to Help You Close More Sales

I think we can all agree that a salesperson’s time is their most valuable asset. I’ve been in sales longer than I can remember, so I know very well from experience just how much a salesperson’s effectfiveness can suffer by limiting their productivity and misusing their time.

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