Sales and Marketing
Unique, Differentiated, But Are You Relevant?
It’s critical that we differentiate our offerings and solutions from the alternatives the customer is considering. Marketing, product management, and sales all spend endless hours trying to figure out that differentiation, to create that edge. But too often we get it wrong.
How to Make the Most Out of That Business Conference, Part 2
Part 1 of this article outlined steps for organizing your conference and planning for contingencies. In Part 2, you’ll continue with a sequence of execution steps to make your conference happen—and remain stress-free in the process.
Stay on the Offense
One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.
10 Tips to Double Your Facebook Likes
With over 1.3 billion users Facebook is the largest social media network that you can’t ignore. This means that you need to keep learning how to use its rapidly evolving ecosystem. The changes to Facebook in just the last 5 years are significant.
Breaking AdWords Announcements: A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
You’re Blogging It Wrong: 5 Common Content Mistakes
We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
Targeting Trends to Pay Attention to in 2014
As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
How to Make the Most Out of That Business Conference, Part 1
Successful management and delivery of an engaging and valuable business conference can be both a gratifying and stressful experience. There are many details to coordinate and inherent challenges to overcome but the experience doesn’t have to drive you crazy!
The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
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