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Dawn Fotopulos

Dawn Fotopulos

Dawn Fotopulos

Dawn Fotopulos is the founder of BestSmallBizHelp.com, a site dedicated to helping struggling solopreneurs. The site is home to an array of valuable tools for small business owners that will guide you through all the steps necessary to develop a successful small business. Dawn also serves as Associate Professor of Business at The King’s College in NY. She’s a frequent commentator at MSNBC’s “Your Business,” the NY Times Small Business Summit, the Kaufmann Foundation’s Fast Track Program, and Forbes.

5 Tips for Small Business Startups

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Quick Books Community for Self-Employed is a fun place for me to hang out and to hear everyone’s stories. What a great crowd. If you’re running a small business or thinking about it, you should join the conversation. There’s no cost. Recently, I answered the questions Gina Bianchini asked the community, “What One Thing Did […]

5 Cybersecurity Tips for CPAs

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Every day, CPAs handle documents populated with their clients’ most sensitive personal details. Names; addresses; Social Security Numbers; bank or savings account details; credit card numbers; tax information. These details and others are there on the paperwork that CPAs work with and store in their files. In the wrong hands, any of this information could […]

Dawn’s Stop-Doing List

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Stop cutting your prices to find more clients. Do mine your existing client base for new revenues and referred business. A 5% increase in retention of a profitable customer yields a 25-85% increase in bottom line. Engage and reward existing clients. And ask them to partner with you to reach more of their friends. Eagles […]

3 Keys to Build Your Brand

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If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to believe. A “brand” is, simply, your reputation. Here are the 3 keys to building a brand for your small business: Capture what […]

When Should I Book Revenues?

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It’s the end of one year and the beginning of the next. Small Business owners have some discretion as to when they book revenues on the last day of the year. First you have to ask, what are you trying to accomplish? Do revenues need to look super strong for investors? Are you trying to […]

A CPA’s Real Job

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CPAs think their important job is to complete and file clients’ taxes during tax season. If you’re a CPA or bookkeeper, the most important job is to help your clients build profitability, cash flow and terminal value. Most small businesses never get there. They sell a new client, do some work, get paid for it […]