Sales and Marketing
If You Aren’t Building Value, Someone Else Is!
Customers don’t buy products (even though that’s what’s on the PO). They buy value. They buy the greatest value that’s created for the investment they are making. They are buying both what they’ve experienced in value creation and what they expect over the relationship.
5 Things You Probably Didn’t Know About Google Analytics
Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.
5 Crucial Tools to Improve Your Content Marketing
It’s truly the digital age, and this has greatly changed the way we share news, connect with others, and discover new products. The use of social networking websites such as Twitter and Facebook is prevalent all over the globe, with other websites such as Buzzfeed and Flickr gaining more popularity.
Using Data to Build Consumer Relationships: 3 Tips for Success
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
Redesigning Your Blog: Top 3 Pitfalls to Avoid
It’s no wonder why people are moving from Flash to HyperText Markup Language (HTML) 5 for their websites or blogs. The fifth version of HTML not only supports text and links, but also multimedia enhancements such as video, audio, music, and graphics.
5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
Want to Influence? Don’t Deny Human Nature
Great influencers don’t waste their time wishing people were different or that human nature wasn’t what it is, but rather work within the laws of human nature to benefit everyone involved.
The Often Forgotten Viral Content Marketing Tactic
Are you just writing 500-700 word posts all the time? Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
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