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Want to Influence? Don’t Deny Human Nature

By: Bob Burg

 

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want-to-influence--don-t-deny-human-natureLast post we saw that to attain a desired outcome you must first see the situation as it is, not as you wish it were.

Not to be confused with a lack of vision, it’s simply understanding that in order to manifest that vision we must acknowledge current truths.

Want to design a device that flies despite physical universal laws such as…gravity? Then, first understand and accept the laws of physics and how they operate. Only then can you work within those laws in order to create its opposite effect.

The same is true when dealing with those often-difficult beings known as…humans.

In other words, the laws of human nature are just as true as the physical laws of nature.

Do you ever hear yourself thinking:

“He doesn’t care about the facts” … “She’s only looks at the price, not the quality” … “His ego is so big” … “She argues even when she knows she’s wrong.”

Or even, “All he cares about is himself!”

The above are some of the effects of Human Nature. Different for different people, they deal with decision-making, emotion, ego, etc.

There are also some immutable Laws of Human Nature that apply to everyone. What I believe is the biggie of them all was eloquently summed up by Dale Carnegie in his classic, How to Win Friends and Influence People:

“Ultimately, people do things for their reasons; not our reasons.”

Even if those reasons don’t make sense to us! As we’ve discussed in previous posts, people will do what they believe will make them happy, as they understand happiness and within the available options they believe they have.

And that is the overriding Law of Human Nature that only after one understands and accepts can they ever be an effective influencer.

When you embrace that law and work within it in such a way that you help the other person achieve their reason, you’ll find yourself to be one of the most powerful and influential people you know.

Great influencers don’t waste their time wishing people were different or that human nature wasn’t what it is, but rather work within the laws of human nature to benefit everyone involved.

This article was originally published by Bob Burg

Published: September 29, 2014
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Bob Burg

Bob Burg shares information on topics vital to the success of today's business person. He speaks for Fortune 500 companies, franchises, and numerous direct sales organizations. Bob’s audiences range from 50 to 16,000, and he shares the platform with today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is the author of the widely-read Endless Referrals, and the WSJ best-selling business parable, The Go-Giver (coauthored with John David Mann). Bob’s newest book is Adversaries Into Allies, which draws on his own experiences and the stories of other influential people.

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