Last time we introduced the idea of a content pillar—one large, beautiful piece of content that is your cornerstone asset. From this asset you create derivative works and promotions all built around the same concept. Steps 1 and 2 laid out how to decide on your content format and brainstorm your topic, steps 3-5 focus on the implementation.
Mark Krenn
5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
5 New Trends in Corporate Design
Office spaces are no longer a bland land of cubicles and white-washed walls. Companies finally realized that when employees actually want to be at work, they will be more productive.
Small Business Marketing Budgets
If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
Don’t Neglect Your Offline Marketing
As business owners, we have to consider all marketing strategies that can earn us new business in creative ways. Far too often, business owners will stick to old methods that may be dying, or throw money at new channels that they don’t fully understand.
Increase Foot Traffic with Well-Designed Signs
Although they’ve been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.
