Sales and Marketing
Direct Sellers Don’t Sell “Stuff”!
Direct sales consultants do not sell stuff. You sell products, services, and value! As a direct seller, you should have more respect for your company and product than to call it STUFF!
Coaching the Sales Process: Deal Reviews
Many sales managers really don’t know how to reinforce the sales process in their coaching and development of their sales teams. I’ve gotten a lot of questions on this topic from sales managers, and I suspect there are a lot more that are embarrassed to ask about this.
5 Tips for an Effective Email Campaign
Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns.
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
5 Ways to Successfully Build Your Network
Networking is the lifestream of any business. It increases your number of contacts, generates leads, and connects you with people who can help grow your business. There are many networking strategies you can initiate to build a strong, relevant network.
How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.
Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
Don’t Succumb to the Tartle
“Tartles” are common challenges in face-to-face (F2F) networking, and one that causes not a small amount of angst amongst those who want to become successful in building successful relationships.
Always Be Closing!
Closing starts long before the first call we ever make on the customer. It starts with identifying our sweet spot—what problems are we the best in the world at solving, who has those problems. It’s virtually impossible to close, at least successfully, if we aren’t focused on the right customers.
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