Sales and Marketing
How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
SEO for Social Media
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
Use Video Whenever Possible
Each video, especially those on the front page of a site, must be compelling, to the point, and short. If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention.
Is It Time to Forget Free Social Media Marketing?
When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service.
5 Tools for Monitoring Your Brand Online
As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build “fans,” the real question is, “What techniques are actually producing results right now?”
Learning to Teach
I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
How to Deal with Negative Nelly
Many parties have a Negative Nelly. There are a few easy things that you can incorporate into your show that will keep the Negative Nellies from ruining the party.
How to Plan Ahead for the Holiday Marketing Season
As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! At DigiShopGirl Media, we have developed a holiday toolkit to make this planning easier.
The 4 Basic Elements of Inbound Marketing
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan.
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