Sales and Marketing
Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
Redesigning Your Blog: Top 3 Pitfalls to Avoid
It’s no wonder why people are moving from Flash to HyperText Markup Language (HTML) 5 for their websites or blogs. The fifth version of HTML not only supports text and links, but also multimedia enhancements such as video, audio, music, and graphics.
5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
Want to Influence? Don’t Deny Human Nature
Great influencers don’t waste their time wishing people were different or that human nature wasn’t what it is, but rather work within the laws of human nature to benefit everyone involved.
The Often Forgotten Viral Content Marketing Tactic
Are you just writing 500-700 word posts all the time? Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Why Reputation Management is Important for Small Business
Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.
How to Use Instagram Video in Your Marketing and Branding
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.
Are You Tuned in to SMS Marketing?
Although the first text message was sent 22 years ago—before the mainstreaming of email and the Internet—nothing in the technological landslide that has occurred in the last two decades has come along to surpass the popularity and efficiency of short message service (SMS).
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