Sales and Marketing
How to Stop Selling and Start Educating
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.
How to Use Twitter for Business Marketing
If you are looking to market your company online by using Twitter, there are some things that you need to know. Start by learning the basics to getting set up and then learn more about how to maintain and engage your flowers. Here are some tips on how to use Twitter for business marketing.
How 3 Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.
5 Things You Probably Didn’t Know About Google Analytics
Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.
If You Aren’t Building Value, Someone Else Is!
Customers don’t buy products (even though that’s what’s on the PO). They buy value. They buy the greatest value that’s created for the investment they are making. They are buying both what they’ve experienced in value creation and what they expect over the relationship.
5 Crucial Tools to Improve Your Content Marketing
It’s truly the digital age, and this has greatly changed the way we share news, connect with others, and discover new products. The use of social networking websites such as Twitter and Facebook is prevalent all over the globe, with other websites such as Buzzfeed and Flickr gaining more popularity.
Using Data to Build Consumer Relationships: 3 Tips for Success
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
Redesigning Your Blog: Top 3 Pitfalls to Avoid
It’s no wonder why people are moving from Flash to HyperText Markup Language (HTML) 5 for their websites or blogs. The fifth version of HTML not only supports text and links, but also multimedia enhancements such as video, audio, music, and graphics.
Top Articles in This Category
Stay up to date with
