Sales and Marketing
5 Effective Ways to Incorporate Education into any Content Marketing Strategy
Educating your potential customers is one of the most effective content marketing strategies out there. Many businesses shy away from educating their audiences, fearing that giving away free information will somehow result in a negative effect on their bottom lines. More often than not, quite the opposite is true.
Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
The Devil is in the Details
I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss over things.
15 Parallels Between Football and Content Marketing
It’s official—the 2014 football season has begun and I couldn’t be happier. After thinking about it, I realized there are a lot of similarities between football and content marketing. I’d like to share 15 of them with you today:
Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
5 Steps to Using Content Pillars for Content Efficiency II
Last time we introduced the idea of a content pillar—one large, beautiful piece of content that is your cornerstone asset. From this asset you create derivative works and promotions all built around the same concept. Steps 1 and 2 laid out how to decide on your content format and brainstorm your topic, steps 3-5 focus on the implementation.
Is Your Site at Risk of a Google Penalty?
For any small business, ranking well in Google is key in order to drive relevant traffic to your website. Imagine then, if Google punishes your business site by issuing a manual penalty which results in a significant drop in your ranking in the search engine’s listings.
Outbound Marketing the Inbound Way
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
How to Turn Your Best Customers into Referral Machines
You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?
How to Stop Selling and Start Educating
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.
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