- Why are you using social media to market your business?
- What are you trying to achieve?
- How will you do this?
- How will you measure your success?
- Develop relationships
- Generate leads
- Drive traffic to your website
- Create credibility
- Provide social proof
- Build an email list
- Create awareness or your business or brand
- Encourage loyalty
- Increase sales and revenue
- Keep you in control of public comments
- Complement and strengthen your overall marketing strategy
- Which platforms will you post on?
- What type of content can you post?
- What can’t you post?
- How often will you post?
- If you create images for posts, which colors and fonts do you use?
- How will you respond to negative feedback?
- Do you use templates? If so, where can they be found?
- What is your company voice on social media?
- What type of posts do you consider spam and delete off your page?
- Which other pages can you share from?
- Do you post regular posts on certain days (e.g.Friday Funny)?
- Who are you targeting – demographics, behaviors, interests, etc?
- What is your budget?
- What is the purpose of each ad?
- How will you measure the success of the campaign?
- Inbuilt insights in the social media platforms. This can show you increase in likes, followers, shares, subscribers, views, interaction and more.
- Google Analytics. This can show you how many visits you got from social media sites and also how many conversions to sales.
- Your email marketing provider. Whether you use Aweber, Mailchimp or Infusionsoft, you will be to see how many new subscribers you have garnered in a certain period and where they came from.
- Facebook advertising insights. If advertising is a part of your strategy, you can measure your results through the Ads Manager insights.