Sales and Marketing
How to Deal with Negative People
An unfortunate side effect of becoming successful in what you do, is people talking badly about you, criticizing your work, or even making fun of you.
Guide to Online Advertising for Small Business
Advertising online can be overwhelming, but it doesn’t have to be. Use this quick beginner’s guide to learn more about the various advertising options, so you can draw new traffic and customers to your website.
How to Strike and Sustain a Successful Partnership
Business partnerships usually emerge from mutual self-interest. When both sides win, the relationship thrives. However, there’s a fine line between self-interest and selfishness.
Neutral is Not a Strategy
Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal.
Why You Should Consider a White Labeling Solution
As an entrepreneur with a business problem, your first instinct may be to try do-it-yourself solutions. After all, that’s what entrepreneurship is all about, right?
Qualifying Leads as a Growth Strategy
Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.