Sales and Marketing
How to Strike and Sustain a Successful Partnership
Business partnerships usually emerge from mutual self-interest. When both sides win, the relationship thrives. However, there’s a fine line between self-interest and selfishness.
Neutral is Not a Strategy
Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal.
Why You Should Consider a White Labeling Solution
As an entrepreneur with a business problem, your first instinct may be to try do-it-yourself solutions. After all, that’s what entrepreneurship is all about, right?
Social Media as a Tool to Turn Small Business into a Big Brand
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Qualifying Leads as a Growth Strategy
Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.
Are You Selling What Your Customers Want to Buy?
All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all.
Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
5 Reasons Big Data Isn’t Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it.
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