Sales and Marketing
3 Tips to Say Thank You to Your Small Business Customers
Small Business Saturday might be over, but the shopping season has just begun. So what’s a great, low cost way to say “thank you” to your best customers?
Fill Out Your Holiday Sales Report Card
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
7 Incredible Marketing Translation Gaffes
If the biggest companies in the world can make mistakes localizing their products so can you. But you don’t have to. What can your small business learn from these global mistakes?
LinkedIn & Facebook: Which to Use for Your Small Business
In the world of professional networking, the internet has become the “virtual rolodex” for business people.
4 Creative Ways to Make Customers Come to You
How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
Does Your Small Business Get Social Media?
When you run a small business, your days can seem a little overwhelming at times. If you run the operation by yourself, you’re likely inundated with tasks ranging from customer service to advertising.
The #1 Goal for Marketing in 2015
Soothsayers and experts will have plenty of marketing advice for you as we head into a new year. Topics will cover social media marketing, content marketing, mobile marketing, etc. and ad nauseum.
Social Media Integration
Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.
Sales People Are Not Automatons!
Every customer is different, every individual involved in a buying decision is different. Our ability to engage each person in ways appropriate to them is critical.
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