Sales and Marketing

How Cause Marketing Can Be Smart Marketing

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen.

Offline Conversations Rule for Millennial Word-of-Mouth Marketing

Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!

A Beginner’s Guide to Inbound Marketing

You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.

Why Social Media Won’t Save Your Startup

Social media isn’t just for people under 20 anymore. According to Mashable, over 80 percent of small to medium businesses use social platforms for commercial purposes.

Don’t Overlook the Importance of Text Marketing Privacy

With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.

Mobile Website Design: Target Your Least Loyal Customer

Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.

Customer Loyalty: The Cold Hard Facts

Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.

5 Effective Ways to Incorporate Education into any Content Marketing Strategy

Educating your potential customers is one of the most effective content marketing strategies out there. Many businesses shy away from educating their audiences, fearing that giving away free information will somehow result in a negative effect on their bottom lines. More often than not, quite the opposite is true.

The Devil is in the Details

I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss over things.

15 Parallels Between Football and Content Marketing

It’s official—the 2014 football season has begun and I couldn’t be happier. After thinking about it, I realized there are a lot of similarities between football and content marketing. I’d like to share 15 of them with you today:

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