Sales and Marketing
Make Customer Relationships Deep as Well as Broad
Doing business of any kind obligates you to establish and maintain relationships with your customers. The deeper your relationships, the better off you are because they become much harder to break.
How to Write a Professional Proposal
Before you begin writing a short novel as a proposal for your potential client, ask yourself the following questions. Remember to be completely honest with yourself. You want to make sure this bid is a good fit for your company as well, and not just a huge waste of your time.
5 Great Ways to Say Thanks to Your Customers
The holiday season is just past, but many small business owners, myself included, are searching for ways to say thanks to our customers and clients.
6 Reasons Not to Forget About Print for Your Marketing Plan
Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today’s digital age. Consider the following examples of how print can be used to your advantage.
PC Users Click More Email Than Mobile
With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
Is LinkedIn Your Best Networking Tool?
Networking is key to running a small business. You want your name and your company out there for others to find and use. Social media is a great way to do this, and one of the best tools is LinkedIn.
SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox
Let’s talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.
5 Creative Ways to Repurpose Old Content
Repurposing content is not the equivalent of microwaving your leftovers that had been sitting in the fridge for ages. Rather, repurposing content effectively, equates more to creating a sort of awesome Poutine with your old ingredients to create a whole new entire dish.
3 Tips to Say Thank You to Your Small Business Customers
Small Business Saturday might be over, but the shopping season has just begun. So what’s a great, low cost way to say “thank you” to your best customers?
Fill Out Your Holiday Sales Report Card
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
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