Sales and Marketing
Sales People Are Not Automatons!
Every customer is different, every individual involved in a buying decision is different. Our ability to engage each person in ways appropriate to them is critical.
Why Automating Your Social Media Needs Matters
Social media is one of the most effective marketing channels that are available today. It enables you to make your brand visible to potentially millions of people and establish closer relationships with your target consumers.
5 Best Ways to Get Your Brand Noticed in 2015
It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015.
Is Holiday Shopping a Canary in the Coal Mine for Retailers?
Well into the 20th century, miners used canaries as a way to detect methane and carbon monoxide in mines. As long as a canary was singing, all was well. If a canary died, it was time to abandon the mine immediately. It meant the oxygen was running out.
Social Media Marketing: It’s Complicated
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
Can Offline Marketing Still Compete in the World of Online Advertising?
Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.
5 Ways to Make Your Negotiations Less Painful and More Successful
Negotiations can be extremely painful for the inexperienced. Feelings of anxiety, nervousness, and concern usually lead to bad deals. Believe it or not, there are smart techniques you can use to make negotiations less nerve-wracking.
Is Your Company Sustaining Sales?
Is your sales team performing lackluster in spite of efforts to improve sales and service techniques? Do they keep slipping back into old ways instead of embracing the changes you’ve been training them to accept?
Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Are You Answering the Right Question?
Are you asking the right questions? Are you probing, reframing, even challenging to make sure you understand what they really are saying—even going beyond the words they use?
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