Sales and Marketing
No One Likes You
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.
Why You Need to Create Boring Content
Many marketers start their content journey with the goal of virality by creating blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content.” While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue?
How Apartment Owners Can Use a Marketing Service
Some businesses still do not understand why they should be actively marketing online beyond their web presence. An apartment rental is one industry that may feel that way.
5 Digital Marketing Trends That Will Disrupt Your Business
You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.
When’s the Last Time You Visited a Customer?
One of the most fun things I get to do is spend time with sales people calling on customers. There’s something about being with a sales person (particularly a good one) in front of a customer that changes your perspective.
Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
Majority of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”
2 Content Experts Share Essential Video Marketing Tips
A vast number of platforms and mediums can now be utilized to promote your products and services. B2B and B2C marketers all over the world say video is one of the top 3 most effective social media marketing tactics.
The Referral-Based Mechanic
In his new book, Enhanced People Skills, John Terhune tells a great story about bringing his car to his mechanic for servicing (the warranty with his dealership had expired).
The Killer Closing Technique
Through my career, I’ve been “taught” and subjected to 100’s of different closes. The assumptive close, the puppy dog close, the limited time close, and the list goes on and on and on.
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