Sales and Marketing
How Apartment Owners Can Use a Marketing Service
Some businesses still do not understand why they should be actively marketing online beyond their web presence. An apartment rental is one industry that may feel that way.
When’s the Last Time You Visited a Customer?
One of the most fun things I get to do is spend time with sales people calling on customers. There’s something about being with a sales person (particularly a good one) in front of a customer that changes your perspective.
5 Digital Marketing Trends That Will Disrupt Your Business
You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.
Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
Majority of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”
2 Content Experts Share Essential Video Marketing Tips
A vast number of platforms and mediums can now be utilized to promote your products and services. B2B and B2C marketers all over the world say video is one of the top 3 most effective social media marketing tactics.
The Referral-Based Mechanic
In his new book, Enhanced People Skills, John Terhune tells a great story about bringing his car to his mechanic for servicing (the warranty with his dealership had expired).
Nostalgia Marketing: What Is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
The Killer Closing Technique
Through my career, I’ve been “taught” and subjected to 100’s of different closes. The assumptive close, the puppy dog close, the limited time close, and the list goes on and on and on.
Surefire Ways to Confuse Website Visitors
In a world where a website is a prerequisite for business success, it’s shocking how often business owners unknowingly make mistakes with their online presence.
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