Sales and Marketing

Learn to Negotiate in 7 Easy Steps

Avoiding negotiations is not a very smart way of conducting a successful business. In fact, in today’s competitive business environment it’s almost impossible to avoid negotiation.

4 Email Marketing Best Practices

One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.

The Content Marketing Ecosystem is at a Crossroads

Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.

Why Long-Tail Keywords?

As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google.

4 Reasons to Capitalize on Email Marketing

A survey by the Direct Marketing Association found that over half of marketers planned to increase spending on their email channel. The reason was the return on investment.

Is It Your Sales Process?

Most organizations I work with have a sales process. But when I look at it, it’s not THEIR sales process. Sure it’s a sales process, but it’s not theirs.

Don’t Forget the Marketing Basics

It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one—the marketing basics matter.

Want to Create Memorable Ads? Make ’em Laugh!

According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

Maximizing the Effectiveness of Content Personalization

In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. A well-defined content marketing strategy requires proper structure, deep customer research, and consistency.

“A Shot in the Dark”

When you start thinking about it, there is really very little reason to have to “Take A Shot In The Dark.” Increasingly, we have the ability to be very pinpointed.

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