Sales and Marketing
4 Tips to Create an About Us Page That Converts
According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show its…
Setting Up a Social Employee Marketing Strategy
To maximize the effectiveness of social campaigns, businesses can turn their employees into what Rutgers business professor Mark Burgess calls social employees.
Does Your Business Need Blueprints?
In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.
Content Marketing Tips: Image Rules for the Top 7 Social Networks
Research shows that images and visuals have huge impact on sharing and even web traffic. If you just look at Facebook. 87% of total interactions (sharing, clicks and comments) can be attributed to just photos.
4 Internet Marketing Ideas to Boost Your Local Business Sales
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.
Incumbency is Not a Strategy
When you first onboard a new customer, you immediately enter the honeymoon period. You’re thrilled to be working with them, and they’re thrilled to have your products or services.
4 Essential Elements of Customer Engagement
Every company provides customer service, and good customer service just doesn’t cut it anymore. Your customers expect a lot out of your company. They want an experience, not an uneventful interaction.
How to Remove Google Analytics Referral Spam
Referral spam (also referrer or log spam) is bogus information that can skew analytics data and the reports that come from it. The image below is an example from a low-traffic website where the spikes are easy to see.
No One Likes You
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.
Why You Need to Create Boring Content
Many marketers start their content journey with the goal of virality by creating blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content.” While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue?
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