Sales and Marketing
Here are the Top Colors for Spring 2017!
Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative of what we’ll see in fashion and home decor next spring,…
How to Win Millennials with Business Texting
Seven years ago, I was tired of waiting in long lines at my favorite local coffee shop for my “single shot, soy mocha, two pumps, no whip” and thought there had to be a better…
The Biggest Problem Freelancers Have Today
Do you have a side hustle? Yes, a side hustle. For those of you in the dark, a side hustle is the modern day name for moonlighting. It’s having a freelance job, a side gig,…
We’ve Met the Enemy: It’s Us
“We have met the enemy and he is us,” first appeared in the Pogo comic strip by Walt Kelley on April 22, 1970. File this post under the, “Isn’t it ironic category.” For those who…
Online Reviews: The Value of 5 Stars to Your Business
A rising number of consumers are looking toward online reviews to help them decide what products, services, and companies to spend their money on. This means that businesses are now scrambling, dedicating resources toward establishing…
The Art of Selling to Women
Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to take…
3 Inbound Marketing Insights from the State of Inbound 2016 Report
It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I…
Capitalizing on “All the Old, Familiar Places”
There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in area beach towns. One performance takes place in a town…
Is Cold Calling Dead?
In reality, this title is just clickbait. It’s certain to draw all sorts of attention with pundits on either side of the issue. Inevitably each shaping their “pro” or “con” arguments based on what they…
Beyond B2B and B2C: The Sales Channel Your Business is Overlooking
There are two well-defined sales channels that most people use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organizations, known as business-to-business (B2B). These terms are so…
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