Sales and Marketing
5 Easy Tips to Move Customers from an Email List to Text Message List
This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email…
The Science of Selling to Women
There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap…
5 MailChimp Tools to End Your Marketing Worries
Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among…
Leveraging Google Maps Marketing for Your Local Business
Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search…
If You Can’t Write, You Can’t Sell
In the past few days, I’ve been embroiled in conversations about grammar and spelling. I read a discussion about “Should I hire a sales person with poor writing skills.” I was astounded by the majority…
How to Make Content Marketing Work for Your Small Business
Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s…
7 Costly B2B Social Media Marketing Fails
Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons….
Retargeting: Who Do You Have in Your Sights?
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS…
Why You Should Care About Social Listening
What the heck is “social listening?” Another marketing buzzword? Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary. I was a Tweetchat guest…
Are Your Sales Suffering Due to These Common Faults?
If I make a mistake even a big one, as I’m typing this article, I can simply select the text, delete it and then correct it. You don’t always have that ability in sales….
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