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Grow Your Reach Using Twitter Chats

By: Alex Murphy

 

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Twitter is a great way to connect with others and stay informed. With it, you can easily publish content that will reach hundreds—if not thousands—of people. Even better, you can repost original content to get even more exposure.

Why Are Twitter Chats Important for Business?

A Twitter chat is a conversation involving a group of people on the Twitter platform. It is easy to use, especially if you are on a website like Twubs or TweetDeck. After finding a chat that is related to what you want to talk about, begin adding high quality value to the conversation by contributing your thoughts.

Marketing Your Business with Twitter Chat

Twitter chat approaches marketing directly and in a highly conversational way. It can be between businesses or businesses and communities. It will, to this end, allow you to:

  • Interact with others
  • Promote your blog
  • Build your credibility
  • Learn more about the pulse of your industry

Integrating into Your Own Twitter Chat

1. Interact

Start by interacting with your frequent readers. Twitter chat will give you a great outlet to get to know your followers better. These interactions will also build your brands trust within the sphere of your intended audience.

2. Find Guest Bloggers

You should also use the chat to meet people who would like to do guest blogging for you, or who would like for you to contribute content to their blog. This will go a long way in building your reach both in social networking and on various associated blogging platforms.

3. Show Your Personality

Twitter chats are great for showcasing your personality. They will provide you with an opportunity to be open to others and show your unique personality in the process. Getting to know your target audience can lead to many good business connections as things move forward. This is because the chats allow you to talk about most anything—including things that are not directly related to your company, business and/or branding efforts.

Tips on Hosting a Chat on Twitter

Now that you know why you ought to host your own Twitter chat, here are a couple of tips on how to go about doing it:

a) Pick a Theme/Topic

You should pick a theme that you are sure the intended participants will find interesting. If you are out of ideas, just ask them and they will let you know what you should be discussing. Whatever the topic, ensure that the audience wants to talk about it so that the engagement factor from potential clients and customers will be strong.

b) Set the Time

Decide when you will host the Twitter chat. Will it be weekly, fortnightly, or monthly? Also, what day and time will you host it?

Here, some thought is required.

You should consider the audience on such factors as their work schedules and whether they work in a full-time office setting or, less informally, at home. Then, determine the best time to get as many people together as possible.

Weekends are great for chats. Lunch breaks and evenings also work perfectly since most people are not all that busy during these times.

c) Choose a Format

You should decide how you would like the Twitter chat to proceed. Determine if you will moderate it strictly with a Q&A format or if it will be moderated tightly within an open forum environment.

To choose the right format, find out what will work best for you. The best way to do this is by first participating in a couple of Twitter chats and using the experience to make a more informed decision.

d) Promote the Chat

Finally, promote the chat. People can only participate in something when they know what is going on and the associated details such as the day and time it will be held.

You can make a blog the platform for holding your Twitter chat or host it right on your Twitter social media channel. You should also use visuals to capture attention and draw more people in.

Whether you are hosting or participating in a Twitter chat, ensure that your followers know about it on Twitter. This way, they won’t be bombarded by the chat tweets. Get started today and watch as your reach on Twitter grows.

Author: Alex Murphy is a professional photography blogger who specializes in helping others find new fans and followers by blogging and participating on social media. You can follow along on Twitter: @alexmurphy001

Published: November 11, 2016
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Alex Murphy

Alex Murphy is a professional photography blogger who specializes in helping others find new fans and followers by blogging and participating on social media. You can follow along on Twitter: @alexmurphy001

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