Sales and Marketing
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual…
Newspaper Advertising That Really Makes Headlines
The weekly paper is typically filled with local advertisements, usually the same small businesses ads in the same spot, at the same size, and with similar information in each issue. Why not truly make headlines?…
Are We Getting Prospecting Wrong?
Today, most of what I hear from sales people and executives is they are opportunity starved. They are all desperate to find more qualified opportunities. Prospecting and lead gen have become the dominant issues in…
The Reviews Aren’t Good
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most…
Try This Secret Strategy to Build Your Email List
Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can…
How to Push Negative Reviews Down Search Engine Results Pages
Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks? So what exactly do…
An Entrepreneur’s Virtual Business Card
In the 21st century, we are all virtual entrepreneurs so we should have a digital or virtual business card! Many of the Cash Flow Show fans have asked me about the digital business card provided by Shuffle. There…
Why Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the…
8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you…
Cold Calling is Alive and Kicking
Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls” I get every day. It’s unfortunate that a discussion about cold…
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