Sales and Marketing
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This…
4 Best Ways to Cultivate Customer Relationships Online
There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments….
Coronavirus (COVID-19) — Key Resources for Small Business Owners
US Small Business Resources COVID-19 information The main US COVID-19 website outlines the American Government’s response to the coronavirus. Currently, the primary source of business information is US Centers for Disease Control and Prevention (CDC), which has a…
A Few Handy Tips for Ranking Better on Google Maps
A 3-pack is a term that represents the top three searches on a user’s mobile phone. Attaining that position on Google maps for your business is always profitable, and it lets you expose your business…
Should We Be Selling During the COVID-19 Crisis?
The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should…
How to Develop the Perfect Video Story
“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people…
4 Promo Products That Help When Times Are Tough & Budgets Are Tight
Many businesses are suffering from economic hardship as a result of the financial meltdown globally. Companies are more interested in cutting costs to survive. However, they still need to advertise and spread the word about…
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content…
8 Helpful Tips to Prevent Shopping-Cart Abandonment
Shoppers leaving a website without making a purchase is the worst-case scenario for any online seller. Such a loss-making tendency is called shopping cart abandonment. According to statistics by Baymard Institute, nearly 70% of consumers…
Yes, You Can Capture Leads Effectively & Affordably. Here’s How
No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer…
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