Sales and Marketing
Avoid These Text Marketing Mistakes, & Other Tales From Hawaii…
One group of realtors made a simple mistake with their text marketing… DON’T do the same thing! I was in Hawaii… don’t you wish every story started with that line? Anyway, about a year ago,…
How to Talk About Competitors? You Don’t
Not long ago, I read an exchange about how we should talk to our customers about out competitors. Some felt we should take a “leadership” position offering our views and insights to the customer. Frankly,…
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will…
5 Best Low-Budget Marketing Tips for Startups
When you try to create a marketing campaign for a startup, the big problem is usually that finances are low. Unless the startup managed to score huge funding, saving money is a necessity. With this…
The Real Future Of Selling, Not What You Think It Will Be
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,”…
Why Customization Is the Key to Brand Recognition
Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…
Report: Brand Leaders Seek More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap…
Creating SEO-Friendly FAQ Pages
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most…
Google Ads Guide: How To Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction. In this blog, we’ll cover: What are RSAs? How to…
Why It’s So Easy to Sell Your Products in Other Countries
Thinking about selling your products in other countries? Now is more the time than ever. Nowadays it’s relatively easy to sell products all over the world. Why? Because of the fast paced society we live…
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