Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy.
Search Engine Optimization (SEO) Marketing
Web browsers, such as Google, use domain authority (DA) scores to rank sites they list in their search results. Sites with higher DA scores are placed higher on the search engine results pages (SERP). This is crucial because the first page of search results receives 71% of the online search traffic.
Use LinkGraph digital marketing tools to assess your site’s current ranking. The website analysis tool determines your site’s DA score. It identifies how many organic keywords are present and indicates how much traffic your site receives from Google searches each month. It also reports the number of backlinks to your site and the number of spam links. Spam links can be identified and removed to boost your DA score.
Use this information to refine your SEO marketing strategy. Sites boost their DA score by increasing their use of keywords, generating backlinks from credible sources, and linking to relevant, reputable websites. Sites also boost their DA score by increasing consumer engagement. Linkgraph’s backlink checker, keyword search, and content optimizer can also be used to determine how to improve your site’s content to attract more visitors and increase site activity.
Social media platforms enable you to reach millions of potential clients from around the globe. Creating accounts and using social media is an effective way to raise your company’s profile, establish your company’s brand, and generate interest in your products.
Social media also influences sales. Up to 78% of consumers make purchasing decisions influenced by a company’s social media presence, and the majority of shoppers also consider social media posts from friends and family.
Marketing staff can use social media management platforms, such as Hootsuite, to manage their social media accounts from one centralized location. With a social media management platform, you do not need to sign in and out of different social media platforms to make posts. You can save time by generating content that’s distributed to all your social media channels simultaneously.
Use platforms such as YouTube in conjunction with your website, social media accounts, and blog. Create videos with a smartphone or video camera featuring tips for consumers. Content marketing doesn’t just involve making advertisements. You can produce written, audio, or visual content that elicits interest in your products without simply presenting a sales pitch.
For example, if you own a hardware store, you could produce videos demonstrating how to use a nail gun or replace the caulking around your bathtub. The content’s emphasis is on performing tasks, but the content features relevant products people may be interested in purchasing. Other examples of content marketing include podcasts and blog posts.
Newsletters are an essential digital marketing tool. Newsletters allow you to promote your business directly to interested clientele. You don’t have to worry about competitors using your promotional content as a model for their material because newsletters are distributed directly to each subscriber’s email account.
Newsletters are an excellent way to distribute news about contests or special savings available to your subscribers. They can also provide advance notice about new products and allow consumers to pre-order merchandise before it arrives. Newsletters can drive website traffic.
You can present links to tips, new information, and hidden content prepared exclusively for subscribers to promote site engagement. You can even establish a newsletter through several newsletter service providers. Some are free, while others charge monthly fees. Examples include Mailchimp and iPost.
Marketing automation platforms enable your marketing team to manage marketing tasks and projects automatically. You can use marketing automation to save time by generating automatic marketing content. These platforms can also adapt the content to personalize it.
For example, if you offer a free resource, you can be automatically notified when people access the resource. You can then tailor follow-up information for those consumers instead of sending it to your entire list. This can prevent you from losing subscribers who feel overwhelmed with irrelevant communications. It also allows you to provide specialized content of interest to the individuals who did access the free resource.