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Home / Archives for Ian Dalton

Ian Dalton

Ian Dalton

Ian Dalton

Ian Dalton is the CEO/Founder of Flagship Marketing Ltd. Over a 35-year career in financial services, Ian has held positions in the London Stock Exchange, the International Petroleum Exchange, JP Morgan and Euroclear before founding Flagship Marketing in 2017 – an agency helping financial services firms grow through digital marketing.

5 things to do Now to Turn a Website Into a B2B Enterprise Sales Machine

Jan 18, 2021 By Ian Dalton

There is a myth that web sites are difficult or unimportant when it comes to big ticket items or B2B sales, but that couldn’t be further from the truth. What do we know about the way that purchasing decisions are made within big organisations? Conventional wisdom would have us believe that decisions are made in […]

Filed Under: Sales and Marketing Tagged With: b2b sales, Website

Why Do Visitors Leave My Website?  Part 4

Dec 11, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The […]

Filed Under: Sales and Marketing Tagged With: Conversion, Website

Why Do Customers Leave My Website?  Part 3

Nov 30, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site.  But […]

Filed Under: Sales and Marketing Tagged With: Customer Acquisition, Website

Why Do Visitors Leave My Website (Pt. 2)

Nov 17, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Here we identify some of the areas to think about to generate more leads and provide you with a number of tools to help […]

Filed Under: Sales and Marketing Tagged With: Lead Generation

Stop Delighting Your Customers

Nov 12, 2020 By Ian Dalton

How would you define marketing? Christian Grönroos, Professor of Service and Relationship Marketing at the Hanken School of Economics, has a thoughtful take.  In his paper (Defining Marketing 2005) he states that marketing revolves around customer relations, where the objectives of the parties involved are met through various kinds of exchanges. At first, it sounds […]

Filed Under: Customer Service Tagged With: Customer Satisfaction

Why Do Visitors Leave My Website? Pt. 1

Nov 2, 2020 By Ian Dalton

Is this a familiar experience?  You have a great looking site,  you’re creating super-helpful content and offers, and yes, people click on them and look around for a few seconds but then most of them just leave. It can be one of the most disappointing and frustrating experiences for any marketer – but don’t despair […]

Filed Under: Website Tagged With: Bounce Rate

Personal Story: How to Bring a Startup to Market

Oct 26, 2020 By Ian Dalton

We have been involved in many new ventures, either directly or through the banks and agencies where we’ve worked.  Now, at Flagship Marketing we see a lot of start-ups and scale-ups and we have a special interest in helping them grow. Following are some of our experiences of bringing a start-up to market. My earliest […]

Filed Under: Startup Tagged With: Entrepreneurship, Startup

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