There is a myth that web sites are difficult or unimportant when it comes to big ticket items or B2B sales, but that couldn’t be further from the truth. What do we know about the way that purchasing decisions are made within big organisations? Conventional wisdom would have us believe that decisions are made in […]
Ian Dalton
Why Do Visitors Leave My Website? Part 4
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The […]
Why Do Customers Leave My Website? Part 3
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. But […]
Why Do Visitors Leave My Website (Pt. 2)
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Here we identify some of the areas to think about to generate more leads and provide you with a number of tools to help […]
Stop Delighting Your Customers
How would you define marketing? Christian Grönroos, Professor of Service and Relationship Marketing at the Hanken School of Economics, has a thoughtful take. In his paper (Defining Marketing 2005) he states that marketing revolves around customer relations, where the objectives of the parties involved are met through various kinds of exchanges. At first, it sounds […]
Why Do Visitors Leave My Website? Pt. 1
Is this a familiar experience? You have a great looking site, you’re creating super-helpful content and offers, and yes, people click on them and look around for a few seconds but then most of them just leave. It can be one of the most disappointing and frustrating experiences for any marketer – but don’t despair […]
Personal Story: How to Bring a Startup to Market
We have been involved in many new ventures, either directly or through the banks and agencies where we’ve worked. Now, at Flagship Marketing we see a lot of start-ups and scale-ups and we have a special interest in helping them grow. Following are some of our experiences of bringing a start-up to market. My earliest […]
