Sales and Marketing
Why Do Customers Leave My Website? Part 3
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next…
Which Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email…
How Start-ups Use Big Data Marketing To Grow
When you look at marketing today, you’ll probably run across the concept of big data several times. What was once a fringe, emerging field has proven to be quite useful for large companies looking to…
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept,…
5 Simple Ways to Improve E-commerce ReOrder Rate
Source: Pixabay Customers will keep you in profit; repeat customers will keep you in business. This is because over 65% of a company’s business comes from existing customers. This is why it is important to…
Instagram Automation: Is It Worth Trying?
If your business is on Instagram, you’ve probably considered trying Instagram automation. Depending on the size of your marketing and how much time and bandwidth you have to dedicate to Instagram, using some automation tools…
Why Do Visitors Leave My Website (Pt. 2)
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Here we identify some…
How Data Virtualization Helps Online Merchants Grow
With the wild success of eCommerce over the years, it’s no wonder that aspiring entrepreneurs see online retail as a good choice for a business venture. There are plenty of guides online for how to…
These 5 Tools Will Aid Your Digital Marketing Strategy
Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile,…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing,…
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