Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]
Brian Wallace
Are You Using The Right WordPress Host?
Right now, your digital storefront is the face of your business. When customers are going to make a purchase, whether online or in person, the first thing they are checking is your online presence. If they want to make a purchase at your physical store, they are checking for things like updated hours and procedures, […]
Leveraging The Customer Loyalty Pipeline While Going After Failed Payments
A lot of small businesses rely on repeat customers to stay afloat, and many of those repeat customers have accounts that require monthly billing. Unfortunately there are a lot of factors that can lead to those customers having failed payments, from insufficient funds to moving to changing banks. Life gets in the way and oftentimes […]
Reexamining Cybersecurity in a Post-Pandemic World
Is a cyber-pandemic on the horizon? Cyber attacks are way up right now – between February and March alone hacking and phishing attempts rose 37%. More people are working from home using their own devices and businesses aren’t ready for a large-scale shift to a different way of doing things, and hackers know this is […]
How To Leverage Mobile Communication For Your Small Business
We are increasingly reliant on our mobile devices, using them to get directions, for multiple forms of communication, and even to reserve a table when we go out to eat. But these days mobile communication is more important than ever. Customers are looking for updated store hours and policies in an ever-changing and unpredictable world, […]
What’s Next For Security Authentication?
As more of us continue to work from home, the threat of cyber attacks continues to grow. Companies that did not have work from home protocols in place already before the pandemic struck struggled to make the transition, and hackers took note. As a result, phishing and hacking attempts are way up and companies are […]
Understanding How Small Businesses Will Use Tech To Drive Economic Recovery
Small businesses drive the economy, and the only thing keeping the economy from grinding to a halt right now is the fact that two thirds of Americans have been able to continue to work from home during the pandemic. Halting the pandemic is our top priority. A nation of people dealing with lifelong COVID-related complications […]
Career Challenges Start During The Pandemic College Landscape
College is the optimal time for starting the network that you will leverage to grow your career, but what happens when you are going to college in the midst of a pandemic? Students today have a lot of challenges ahead of them, not the least of which is figuring out how to navigate networking, internships, […]
Utilize Positive Momentum to Improve Your Business
In life and business, good things can come from negatives. More often than not, procrastination setbacks hinder business. By building positive momentum, progress bolstered by persistent, day-to-day action, you can increase the drive of your business. Take it from Alan Weiss, creator of the “One Percent Solution” – if you improve your business by 1% […]
How To Survive a Layoff
Whether laid-off or furloughed, a staggering amount of Americans have been left without work due to COVID-19. As of April 30, 30 million Americnas had filed an initial unemployment claim. Luckily, unemployment benefits are expanding to many who wouldn’t typically qualify during COVID-19. Today, both furlough and laid-off employees are eligible for unemployment benefits. Nontraditional […]
