As the saying goes – innovate or die. But what impact does innovation have in real life? Sure, it is fine to be creative but does that really make a difference? Research says that our average standard of living has increased substantially since we chose to innovate. An average household owns 1.88 cars, 90% of […]
Brian Wallace
Is the Future of Auto Insurance a Good Deal?
Of the many things that changed in 2020, a major one amongst Americans was driving habits. According to Autoinsurance.org, some parts of America saw a 60 percent drop in mileage in March. With less driving, there were fewer low-speed accidents. With fewer accidents and an increase in financial struggles, many auto insurers gave back to […]
Caring and Tech: Reimagining the Nursing Homes of the Future
There is a growing disconnect between the quality of life and care in nursing homes and the number of people who will need nursing home care at some time in life. While just 19 percent of Americans feel that nursing homes make them better off, 1 in 3 people will need that care in their […]
Don’t Ignore the Importance of Naming Your Business
A name is everything for a new business. Company names play an enormous role in a brand’s perception and growth. Creating a great business name is the start to attracting clients and growing brand awareness. A name that’s simple and memorable, while creating a strong impression serves as an effective foundation for your brand. A […]
Understanding Industry 4.0
Small business professionals have been learning the ropes of Industry 3.0 for over fifty years, but the time has come to learn a new way of manufacturing – with Big Data. Industry 4.0, or the era of Interconnectivity, has been growing in strength since the earliest parts of 2011. Nearly a decade in the making, […]
This is How Links Improve Search Rankings
For small businesses in the 21st century, the website can outrank physical store presence in importance. Before customers can navigate your website, they first have to find it. Search engines like Google play a huge role in which websites users see. These companies decide which websites to put at the top based on numerous factors. […]
Which Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]
Are You Using The Right WordPress Host?
Right now, your digital storefront is the face of your business. When customers are going to make a purchase, whether online or in person, the first thing they are checking is your online presence. If they want to make a purchase at your physical store, they are checking for things like updated hours and procedures, […]
Leveraging The Customer Loyalty Pipeline While Going After Failed Payments
A lot of small businesses rely on repeat customers to stay afloat, and many of those repeat customers have accounts that require monthly billing. Unfortunately there are a lot of factors that can lead to those customers having failed payments, from insufficient funds to moving to changing banks. Life gets in the way and oftentimes […]
Reexamining Cybersecurity in a Post-Pandemic World
Is a cyber-pandemic on the horizon? Cyber attacks are way up right now – between February and March alone hacking and phishing attempts rose 37%. More people are working from home using their own devices and businesses aren’t ready for a large-scale shift to a different way of doing things, and hackers know this is […]
