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Philip Piletic

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Philip Piletic

Philip Piletic’s primary focus is a fusion of technology, small business, and marketing. He is an editor, writer, marketing consultant and guest author at several authority websites. Philip is in love with startups, latest tech trends and helping others get their ideas off the ground.

3 Project Management Principles Small Businesses Can Use Right Now

Apr 22, 2022 By Philip Piletic

These days, most small business owners have at least a passing familiarity with the concept of project management. And they know that using some of the principles of popular project management methodologies in their operations can improve their results. But therein lies a problem. It’s that the average small business owner doesn’t possess any project […]

Filed Under: Run and Grow Tagged With: Project Management

Key Lessons Learned From 2 Years Managing Remote Software Development Teams

Mar 8, 2022 By Philip Piletic

When most people think of small businesses, they think of local shopping and dining destinations or the occasional small professional services firm. But not many people think of software developers. Despite that, the reality is that 99% of software and IT firms in the US are, in fact, small businesses. And as those companies now […]

Filed Under: Leadership Tagged With: Managing Employees, Remote Work

The Benefits of Lean Operating Principles for Small Businesses (And How to Realize Them)

Mar 2, 2022 By Philip Piletic

If you are a small business owner or entrepreneur that has been around for a while, chances are you have heard about the concept of lean business operations. It’s an idea that’s been popular in the manufacturing sector for many years. In fact, global auto manufacturing giant Toyota invented the idea — and it turned […]

Filed Under: Best Practices Tagged With: business practices

How to Prepare Your Small Business for the Online Shopping Rush

Nov 15, 2021 By Philip Piletic

It seems like it was just New Year’s Day, but Cyber Monday is just around the corner. No matter how fast it might feel like the year has passed by, it’s time for small business owners to start getting ready for the annual rush of consumers. With the current deluge of supply chain problems and […]

Filed Under: Sales and Marketing Tagged With: Online shopping

Small Business: Unique Ways to Beat Labor Shortage

Jul 26, 2021 By Philip Piletic

Political and economic pundits have been discussing the increasing labor shortage, though it would not appear to have one single root cause. As employees ask for higher wages, existing distribution structures are struggling with the demands. A few industries have raised prices as a way to deal with this while others are working with their […]

Filed Under: Innovation, Run and Grow Tagged With: Hiring, Remote Work

Setting Up Your First International Brand: Sole Proprietorship vs Limited Liability Companies

May 27, 2021 By Philip Piletic

s-corp-vs--llc--simple-as-choosing-salt-or-pepper-

Many business owners who want to expand internationally will actually start another firm in an overseas territory in order to grow their brand. While said firm might still have the same name and trademarks that their domestic ones will, it’ll have to be registered in another nation as an independent firm. This is often a […]

Filed Under: Startup Tagged With: LLC, Sole Proprietorship

Influencer Marketing in Asia is Making Online Business More Local

Apr 19, 2021 By Philip Piletic

A majority of commentators once opined that influencer marketing was going to stay pretty local when it first became popular, but this hasn’t been the case. Extremely fast international growth has ensured that almost every community that can connect to the web has attracted at least some form of influencer. Some of the most dramatic […]

Filed Under: Sales and Marketing Tagged With: Influencers

Why an Average Startup Burns Through So Much Cash

Mar 25, 2021 By Philip Piletic

Conventional wisdom tells managers that they have to spend money in order to make money. That doesn’t always work, however. Many firms don’t keep an eye on their burn rate, which is a measurement of just how fast they burn through their initial seed capital. Housekeeping startup Homejoy blew through around $40 million in venture […]

Filed Under: Startup Tagged With: Expenses

Why Cryptocurrency is So Appealing to Young Traders

Mar 4, 2021 By Philip Piletic

There’s no doubt young people are entering a tumultuous economy with holes appearing left and right. Young people are entering this economy with access and tools that folks in the past couldn’t even dream of. It’s a combination of circumstances that have sort of illuminated young people’s path toward cryptocurrency and stock trading. Why the […]

Filed Under: Investing Tagged With: Cryptocurrency, Stock Market

Conflicting Figures Show Mixed Email Marketing Sector Going Forward

Dec 17, 2020 By Philip Piletic

Technology journalists have been predicting the death of email marketing for what seems like years now. Regardless of what reporters claim, however, you can be sure that the ecommerce industry as a whole will be making millions if not billions off email marketing campaigns in 2021. You can also be sure that an overwhelming majority […]

Filed Under: Digital Marketing Tagged With: Email

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