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Home / Sales and Marketing / Content / This is How Links Improve Search Rankings
This is How Links Improve Search Rankings

This is How Links Improve Search Rankings

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Dec 22, 2020 By Brian Wallace

For small businesses in the 21st century, the website can outrank physical store presence in importance. Before customers can navigate your website, they first have to find it. Search engines like Google play a huge role in which websites users see. These companies decide which websites to put at the top based on numerous factors.

Some of the most important factors are link signals: the effect of other websites connecting to yours or how your site connects to others. A study by SEMRush lists different link signals as 4 of the top 8 ranking factors in search results. Backlinka found that the average #1 Google Search has 3.8x more backlinks and 3.2x more referring domains than #2-#10. Despite the importance of link signals, 94% of websites do not have external backlinks. Those sites are like islands; isolated from the rest of the web.

Link building is one of the best ways for a website to increase visibility. But be careful: not every link signal is a good one. Google penalizes websites they perceive as cheating to improve standing with doorway pages meant to funnel users to a different page than they clicked, hidden links in places users won’t see, or high volumes of exact matches due to spam.

Search engines don’t want these tricks to influence rankings nor will they allow people to buy their way to the top. Some ranking decisions are even based on reputation; spam leads to more spam. Poor-quality links together create a “bad neighborhood” in the virtual sphere, tanking your website’s reputation if it’s caught in the chain.

So what are good ways to increase link signals? There are a number of ways. Domain age works in a website’s favor; it shows the website has stood the test of time. Content that answers questions is valuable: posts discussing the “what” or “why” of things get 26% more links than videos and how-tos. The trust, diversity, and relevance of sites linking to yours mean a lot.

Ultimately, most methods to boost link signals boil down to two principles: maintain a quality website and only provide external backlinks to websites of equal/better quality. So long as your site and the external backlinks it attracts have good expertise, authority, and trust, you will be able to climb the search rankings.

 

Filed Under: Content Tagged With: Backlinks

Source: Dirjournal.com

Brian Wallace

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018.

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“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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