Sales and Marketing
The Immense Influence of a Smile
It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic,…
Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)
The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for…
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers…
Psychology of Gift Giving: How Retailers Manipulate Buyers
It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure…
How To Rank Locally in Search Engine Results
https://pixabay.com/photos/business-man-laptop-work-outdoor-2452808/ Many people believe that you only need to add a location to your keywords in your content if you are to rank locally in search engine results. Unfortunately, it is not this easy! A…
This is How Links Improve Search Rankings
For small businesses in the 21st century, the website can outrank physical store presence in importance. Before customers can navigate your website, they first have to find it. Search engines like Google play a huge…
4 Easy Ways to Target Your Audience
Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many…
Impact of Visually Appealing Websites on Branding
The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective,…
Conflicting Figures Show Mixed Email Marketing Sector Going Forward
Technology journalists have been predicting the death of email marketing for what seems like years now. Regardless of what reporters claim, however, you can be sure that the ecommerce industry as a whole will be…
5 Customer Acquisition Strategies For 2021 & Beyond
Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But…
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