Nowadays, a lot of markets are oversaturated. This means that new businesses might find it difficult to reach the right audience and convert them into customers.
That is why modern-day entrepreneurs need to invest quite a bit of effort in online marketing if they want to remain competitive and reach more customers.
Having a hefty budget always helps, but not many have such a luxury where they can spend large amounts of money on their marketing strategies. On top of that, marketers often only need some ingenuity and creativity to make a significant impact, so it’s not always about large sums of money.
If you’re wondering what are some strategies you can use to reach more customers, keep reading.
Google Ads
Google Ads (formerly known as Google AdWords), is an online advertisement platform released by Google. These are the most widely used ads in the world. But how can you use Google Ads to reach more customers?
These ads are based on the PPC principle. PPC (pay-per-click) ads appear on search results at the top and bottom, display network, and on YouTube.
The most important benefit is that you will be able to improve your reach. However, Google Ads can also help with traffic and product promotions to a highly targeted audience.
Contrary to SEO, users get faster results in search engine marketing. Google Ads function like an auction, where a business bids to grab that number one position in ad placement.
The best bit about using Google Ads is that it is not all about spending money. There are numerous other factors that Google’s algorithm considers when placing ads, like the quality of the posted ads and their relevance.
Utilize TikTok’s growth
TikTok is growing in popularity with every new day. Like most other social platforms, TikTok algorithms favor paid content. That’s why it would be wise to leverage TikTok PPC ads to engage users with content that shows off what your brand has to offer.
When you segment your audience, you will be able to find trends among your buying personas. In turn, you will easily create TikTok ad content that grabs your audience’s attention.
Another great idea that involves TikTok is working with influencers. When you collaborate with TikTok influencers, you will work with some of the most popular individuals on the platform that have thousands of users following them.
As a brand, it is in your best interest to harness the reputation of popular TikTok users for your brand’s good. Considering that influencer marketing has an ROI of 501%, it is definitely one of the most cost-efficient ways to reach more people.
Live chat and its uses
Businesses of all types, from banks to small eCommerce stores, use live chat software to better serve their clients. So it comes as no surprise that 33% of consumers expect to see live chat offered on almost every website.
However, live chat does not only serve as a way to improve your business’s customer service. It can also help with conversion rates, reach, and trust.
According to various live chat stats, companies that use live chat see a 20% increase in conversions. Prospects and customers may have questions while browsing your store and a live chat functionality allows them to get the needed answers right away.
Additionally, customer service can be expensive. Traditional call centers employ numerous agents and there are many expenses that have to be covered when a company hires or employs its own customer service team.
Live chat changes all of that. With it, customer service agents can engage as many as six simultaneous chats. Being able to manage more chats at once means having smaller teams that can handle customer service requests.
Last but not least, live chat functionalities are mainly used to provide customer service. Also, a live chat can be used to hold conversations with numerous prospects more effectively, which can significantly improve your reach.
Local SEO
An SEO strategy is a must-have component of every modern marketing strategy that aims at great results. However, a local SEO strategy is especially good if you are still running a brick-and-mortar business.
Even if the business operates mainly online, it’s a wise idea to target local audiences, since the vast majority of consumers always go online to look for a local company. Additionally, a lot of people who perform a local search visit a local store within a day or two. Having a comprehensive SEO strategy should be among your top priorities if you aim at winning a lot of new customers.
Leverage social proof
Many marketers go above and beyond to convince their audiences that the intentions of their companies are honest and that the products or services are of high quality. But unfortunately, a lot of them still fail to generate a lead or make a sale.
A customer would rather trust another customer than a good ad or an employee representing their company. The affiliation leaves a negative effect since many companies have deceived the general public in the past to get their way.
To reach more people and grab their attention, ask the existing customers to say something nice about your business. This can be a customer testimonial that can be placed on the company’s website, which will convince newcomers that browsing and buying will be worth their while.
Last but not least, this type of social proof is especially powerful when shown on a business’s homepage, product pages, and social media pages.
Host giveaways
People adore free stuff. Even though we are all aware that there is no such thing as a free lunch, we still fall for ‘free’ products and gifts.
This can work wonders for a business. Giving away products or offering free ebooks has a powerful psychological effect on people.
For instance, gifting a free mug with the company logo on it can have a subconscious impact on the prospects. When you do that, they will not be able to fight the urge to come back and buy more.
This is called the reciprocity principle, meaning that people will respond to a positive action with another positive action. The potential customers will feel almost obliged to return the favor, turning into paying customers.
Hosting giveaways or simply gifting your customers freebies from time to time might do the trick. They will adore the initiative and even spread the word around about your business.
For instance, you could ask for a mention on Instagram stories as a prerequisite for winning a free product or service.
Final thoughts
Is your business ready to expand and reach new people?
Take another look at these tips and try to combine the methods that have already worked for your business with the ones you have read about here.
Also, feel free to turn to your existing customer base for support once you start trying out some of the methods listed here (such as an Instagram giveaway).
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