Sales and Marketing
5 Ways To Maximize PPC On A Small Business Budget
If you own a small business and want to invest in pay-per-click (PPC) advertising, you’ve come to the right place. PPC advertising works well for small businesses, especially if you have a limited budget and…
11 Questions To Ask When Choosing Fonts For Your Brand
Choosing the right fonts for your brand is a crucial step. Your choice of font or fonts will help define your brand identity and give a visual impression of your company to customers, staff, and…
B2B Marketing Outlook: Strategies to Grow Your Startup in 2022
Image Source: Pexels The pandemic has significantly changed the digital marketplace. So much so that several industries have had to sprint up a mountain full of difficulties just to stay competitive. B2B industries were no…
5 Instagram Trends That Should Be Part of Your Social Media Strategy
Instagram trends tend to come and go all the time, but there are some that seem to be consistent on the app. Let’s look at which trends you should be paying attention to if you…
5 SEO Techniques That Help Rank Businesses in Google
Search engine optimization (SEO) has become the latest fad in the digital marketing world. It’s a trendy topic among marketers and entrepreneurs who spend their time trying to optimize their pages for search engines. SEO…
Top Tips For Showcasing At Your Next Exhibition
Photo by Julian V from Pexels When it comes to running a successful business, it is very important to market yourself as much as you can. Through marketing, you will spread the awareness of who…
Real-Time, Crowd-Sourced Feedback Gives Immediate Product Validation
Validating a product can be one of the most difficult challenges to overcome for new businesses. Today’s hypercompetitive markets are quick to punish those who make mistakes, which is why most businesses fail within the…
How to Prepare Your Small Business for the Online Shopping Rush
It seems like it was just New Year’s Day, but Cyber Monday is just around the corner. No matter how fast it might feel like the year has passed by, it’s time for small business…
How Can We Understand User Behavior From a Business Perspective?
Customers are at the center of every business. Faithful customers can help grow businesses, but at the same time customers can affect the success of business or organization. Simply put, ‘no customers’ means ‘no business.’…
10 Reasons Why You Need Digital Marketing for Small Business
It’s no secret that small businesses need a digital marketing strategy. In order to compete with the big guys, you need to be where your customers are – and that’s online. Here are 10 reasons…
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