If you own a small business and want to invest in pay-per-click (PPC) advertising, you’ve come to the right place. PPC advertising works well for small businesses, especially if you have a limited budget and are willing to make the most of it.
The fact that you’ll only have to pay for advertisements that have been clicked on ensures that you’re only paying for an impression made by your advertisement, as opposed to other marketing strategies that you pay for to have your advertisement shown. The downside to these marketing strategies is that you’ll have no guarantee that your ad has been viewed by the user. On the other hand, the PPC model necessitates that you master how to make the most of it so that you can stay within your budget.
First and foremost, you may need to work with a company with experience, such as a digital agency, which will assist you in achieving your goal. A digital agency you select will most likely determine how much you’ll have to spend, so choose wisely and conveniently while keeping your budget in mind.
This article will provide you with tips on how to maximize PPC on a small business budget and avoid wasting money on trial and error.
Advertise on Various Networks
If you want to get the most of your PPC campaign on a small business budget, you may need to consider creating multiple campaigns on different networks. This means you can select either the Search Network or the Display Network.
The Search Network
This network will allow your advertisements to appear at the top of the user’s screen while they’re searching on Google or other networks. This is important to consider because you have the option of displaying your advertisements to users who have typed something related to one of your keywords.
For example, if you own a clothing store, your ad may appear to someone who has searched for something related to fashion. This will help increase clicks because most people are interested in finding something related to their search, and there is a good chance that your ad will be clicked on because Google and other search networks have a large number of users who rely on them.
The Display Network
If you want to reach a specific audience, you could use the Display Network. For example, suppose you own a law firm and want to increase your client base. You can use the Display Network by visiting the websites of newspapers and bloggers who cover crime and law. This will help you reach the right audience. People who are interested in the blog or website where your ad is displayed are more likely to view your ad.
So, if you’re on a small business budget, consider using only one network at a time. This will assist you in determining the best network for you while staying within your budget.
Choose A Geographic Area You Have the Ability to Reach Out
When it comes to advertising on a tight budget, take advantage of the geographical area you choose. Take note that creating a lot of ads and having them clicked by people who aren’t likely to buy your products because of where they live may increase your expenses. For example, some people may not avail of your products or services since they live too far away.
Hence, you’ll have to be strategic and focus on specific geographical areas that you can reach out to. With an accessible location, you’ll most likely be able to stick to your budget while also attracting customers with whom you can conduct business.
Concentrate Your Advertising on Your Most Popular Products
Another way to make use of your PPC advertisements is to focus your campaigns on your most popular products. The thing about advertisements is that they should capture the audience’s attention, so make sure that the audience is likely to be interested in the products or services you’re offering. To do this, choose your most interesting and unique products that users will not want to miss out on. This will allow you to keep your expenses low, as well as draw in more customers.
Create High-Quality Ads to Boost Your Ranking on Search Networks
You should consider concentrating on the quality of your advertisements, which includes the keywords in your advertisement. The quality of your ads will determine how frequently they are likely to be displayed on sites, which has a direct impact on whether your ads are viewed, and your budget is used. After all, poor quality in your ads will be a waste of your money.
To get Google’s attention on your ads, consider factors, such as the relevance of your ads to Google or users, the major keywords in your ad, and the design of your ad. This will help you achieve a high rank and increase the likelihood of your advertisements being clicked. In short, a pay-per-click advertisement with all the essential elements will lead to an increase in your profits.
Keep an Eye On Your Results
As stated earlier, you should focus your campaigns on your most popular products. This entails monitoring your advertisements at each step so that you can see how far you’re getting with them. If you see that there’s no progress while assessing your ads, you may need to consider a different strategy that can help your business grow. Otherwise, you may be waiting for clicks that will never come and will be fewer than your expectations, and these will not make a difference in your business. So, keep a close eye on the results of your PPC ads to determine how much work you need to do.
If your company is small, chances are you’ll be working on a shoestring budget for every product campaign you launch. You can turn to pay-per-click advertisements to market your products or services.
To invest in PPC, however, you’ll need to be very strategic because it can be quite costly if you’re not careful in your strategies. You can follow these helpful tips to ensure that you maximize your PPC without going overboard.
Author Bio: George Milan is a digital marketing expert at Radox marketing consultancy, a digital marketing consultancy that specializes in helping small businesses attract and convert leads and helps them solidify their branding efforts. He previously worked for a tech software startup as a marketing manager, and he studied creative writing and graduated from Columbia University with honors.