Sales and Marketing
Real-Time, Crowd-Sourced Feedback Gives Immediate Product Validation
Validating a product can be one of the most difficult challenges to overcome for new businesses. Today’s hypercompetitive markets are quick to punish those who make mistakes, which is why most businesses fail within the…
How to Prepare Your Small Business for the Online Shopping Rush
It seems like it was just New Year’s Day, but Cyber Monday is just around the corner. No matter how fast it might feel like the year has passed by, it’s time for small business…
How Can We Understand User Behavior From a Business Perspective?
Customers are at the center of every business. Faithful customers can help grow businesses, but at the same time customers can affect the success of business or organization. Simply put, ‘no customers’ means ‘no business.’…
10 Reasons Why You Need Digital Marketing for Small Business
It’s no secret that small businesses need a digital marketing strategy. In order to compete with the big guys, you need to be where your customers are – and that’s online. Here are 10 reasons…
5 Ways to Boost Your Shopify Store Sales and Retain Customers
The eCommerce space has expanded lately, in large part due to the pandemic. Many entrepreneurs have chosen to launch online retail stores or make the transition from a brick-and-mortar business to a hybrid online/offline model….
How to Scale Up Your Sales Team in the New Year
When your company grows, the same goes for demand. You need to implement a successful strategy to scale your sales team. To ensure your success is inevitable, follow these tips to guarantee you’re equipped for…
How to Promote Your Company with Awareness Campaigns and Celebrations
Many companies use national awareness campaigns or celebrations as marketing opportunities, whether it’s Breast Cancer Awareness Month in October, National Women’s History Month in March or a dedication to financial literacy in April. Suddenly, the…
5-Step Checklist to Making Your Next Promo Email a Roaring Success
Marketing emails remain firmly among the most cost-effective ways to raise brand awareness and sales. However, they’re one of those techniques that are simple to learn but difficult to master. Too many marketers think about…
Behavioral Design’s Impact on Your Small Business
In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes…
6 Ways to Get More From Your Marketing Budget During COVID-19
Time is money. That has been well documented for many years. But in the time of COVID-19, money carries a lot more weight. A lot of companies are slashing their budgets to the bone, which…
Top Articles in This Category
