Increasing your online sales is likely the primary goal of your business, whether you’re large or small. Fortunately, there are hundreds of ways you can make more selling online, many of which you can implement right now. Here are 10 techniques that will keep more money in your pocket.
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How to Increase Your Online Store’s Bottom Line
Regardless of niche, your online store competes with small mom-and-pop shops and eCommerce giants alike, so you have to do the work to make a killing in your industry.
Show Off Customer Testimonials
Over 93% of consumers say that online reviews influenced their purchase decisions, proving that customer feedback is a powerful way to sell more products. With that in mind, add customer testimonials to your website, social media, and ad copy to overcome buyer hesitation.
Deduct Your Expenses From Your Tax Bill
Card processing fees, platform commissions, inventory costs, and other tax deductions for online sellers can help reduce your tax bill at the end of the year. To take advantage of as many write-offs as possible, keep all of your receipts in an encrypted file folder on your desktop.
Create a Sense of Urgency
As long as you’re honest and transparent with how long your sale will last, you can create a sense of urgency by displaying time-sensitive offers on your website. Prospective customers are more likely to buy from you if they know an incredible deal will end in a couple of hours.
Offer Fewer Product Choices
In many instances, a greater variety of choices can lead to indecision, which results in lost sales. Buyers are easily overwhelmed when faced with thousands of different products, so narrow down your categories to reduce your bounce rate and your store’s bottom line.
Streamline the Checkout Process
It was estimated that $4 trillion dollars worth of online products were abandoned in shopping carts in 2015, 63% of which was recoverable. By reducing unnecessary checkout steps and focusing on user experience, you can make it easy for your customers to buy your stuff.
Give Away Products for Free
People love free stuff, so if you’re able to give away products for nothing, you’ll instantly seem more favorable compared to your competition. You can offer sample sizes, full-sized products via a rewards system, two-for-one offers, or you can introduce a giveaway or contest.
Invest in Product Photography
You can’t just throw your product on your bed and snap a photo; your customers expect to see quality product images. Regardless of what you sell, you need to take well-lit, HD shots with a professional camera. A mid to top-of-the-line phone camera will do if you’re a good editor.
Respond to Negative Feedback
Don’t ignore negative feedback because you may damage your store’s reputation. If you don’t professionally address criticism, potential customers will think you won’t care if they come to you with a problem. Acknowledging the issues may even save you a customer.
Add a Website “Opt-In” Pop-Up
New customers may stumble upon your website by searching on Google, so they’re likely unaware of your current promotions. An opt-in pop-up that appears when a visitor enters your site can increase sales right now and in the future if you prompt them to join your email list.
Send a Follow-Up Email
Email marketing is one of the most effective ways to increase sales, so you should always send an automatic “thank you” email after a sign-up or purchase. Your follow-up email should link to relevant products, customer service information, and ways the subscriber can leave feedback.