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4 Ways to Improve Your Site’s Conversion Rate

By: Jeremy Bowler



When you start an eCommerce store, there’ll be multiple things that you’ll have to look after. You’ll need to make multiple decisions.

These are only effective if they’re informed decisions. You’ll need to concentrate on specific pieces of information with this.

Your conversion rates will be vital.

These are the numbers of people who visit your website that subsequently buy from you. The higher your conversion rate is, the more revenue you’ll generate.

You’ll naturally want this to be as high as possible. You mightn’t know how to improve your website’s conversion rate, however.

There are several strategies that you can use to do so. Focusing on particular areas is recommended.

Image Credit: Habaconhomer from Pixabay.

What Is a Good Conversion Rate?

Before you can figure out how to improve your website’s conversion rate, you’ll need to know what a good conversion rate is. Typically, this ranges between 2% and 4%, depending on your exact industry.

It’s not uncommon, however, for online stores to have rates of over 10%. On the other hand, it’s not difficult to find eCommerce websites with conversion rates of less than 1%.

These are the ones that will need a lot of work. Implementing several strategies to overcome this is recommended.

Regardless of what your conversion rates are, these should still help improve yours.

If your eCommerce website is struggling with conversion rates below 1%, implementing effective strategies such as conversion rate optimization services can greatly improve your online store’s performance and increase customer conversions.

How To Improve Your Website’s Conversion Rate With Minimal Stress

Eliminate Downtime

If your eCommerce website is down, it obviously isn’t going to generate any sales. Should it go down, you’ll need to get it back up as quickly as possible.

Thankfully, there are multiple companies you can use to help with this. You shouldn’t have to wait until your online store goes down, however.

Getting WordPress Maintenance Services, alongside similar services, can prevent your website from going down. While that means a recurring cost, it should ensure that your site doesn’t go down.

When it comes to keeping revenue coming in, this can be more than vital. You’d be surprised by the number of people who overlook it, however.

Implement New Features

What you mightn’t realize is that certain features on your website will have more of an impact on your conversion rates than others. Many of these can have an immediate impact.

Using them correctly is more than recommended. A pop-up to your landing page has been proven effective on multiple occasions.

When you’re selling products, it’s recommended that you include reviews from previous customers. That’ll foster trust among potential buyers, which makes them much more likely to convert.

Some of the more notable things you can add include:

It’s worth going through an A/B testing period with each of these. You should ensure that they’re having the desired effect on your conversion rates.

Don’t Forget to Take Away

As much as adding specific features can help improve your website’s conversion rates, taking things away can have a similar effect. You’ll need to know exactly what to take away, however.

Some of the more notable parts of this include:

  • Unnecessary forms, as these can cause a barrier to purchase.
  • Any distractions that make your website difficult to navigate.
  • Offers that haven’t been converting.

Similar to adding features, you should go through an A/B testing period to see how these impact your conversion rates. Should they go up after a feature is removed, then consider keeping it removed.

Remember To Increase Traffic

You can’t convert visitors if there aren’t any of them to convert. You’ll need to increase your traffic as much as possible.

When you’re doing so, you’ll need to ensure that you’re targeting people that would be interested in your products. Search engine optimization can be one of the better-recommended options for this.

Targeting keywords related to your business and products will be an essential component. Creating blog posts, landing pages, and similar material will help.

By performing in-depth research, you can find keywords that are more likely to convert than others. While this process will take some time, the return on investment is more than worth it.

Top Mistakes to Avoid When Improving Your Website’s Conversion Rates

It’s one thing knowing how to improve your website’s conversion rates. It’s quite another not to make mistakes when you’re doing so.

While using the above strategies is recommended, you could still make several mistakes when you’re doing so. If it’s your first time, that’s especially true.

Some are much more common than others. Once you know about them, they could be easier to avoid.

These include:

  • Using Irrelevant Keywords & Overstuffing: Many online entrepreneurs know the power of search engine optimization. To get as much traffic as possible, many of them overstuff their content with keywords and phrases. Search engines will see this as spam, so it never works out well. Sticking with a limited number of keywords is recommended.
  • Not Focusing On Speed: How fast your website loads is essential to your conversion rates. The longer this takes, the less likely someone is to buy. Ensuring that everything is as quick as possible will have a notable impact on your conversion rates.
  • Focusing Solely On Rankings: Many eCommerce business owners believe that, the higher you rank in search engines, the better. While that’s true, they’ll focus solely on ranking. They neglect the conversion part of the equation. It’s one thing getting seen; it’s quite another persuading them to buy. You’ll need to concentrate on both.

By avoiding these – and using the above strategies – you shouldn’t have an issue improving your website’s conversion rates.

How To Improve Your Website’s Conversion Rate: Wrapping Up

If you don’t know how to improve your website’s conversion rate, you could waste a significant amount of money. By improving this, your return on investment from your marketing spend, among other areas, will be much better.

That’s coupled with the fact that your revenue will increase. There’s no reason not to focus on improving your conversion rates.

It could be one of the most important metrics that you focus on. Avoiding making mistakes during the process is essential.

Though that can be difficult, it could be more straightforward than you’d think.

All of the tips above should be reconsidered and implemented once every year or two to ensure that your site is keeping up with the trends that keep users clicking and converting. Working with a web design agency can ensure that you’re keeping up with the burden of updating the site without needing to dig into the nitty-gritty yourself. This allows you to keep focusing on the parts of running the business that depend more on your own direct input.

Published: February 14, 2022

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Jeremy Bowler

Jeremy Bowler is a full-time copywriter of five years specialising in business and finance. Jeremy graduated from the University of Chester with degrees in business accounting and finance. He's an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro amongst many other high-end publications.

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