The productivity of employees and the workplace is as essential to business success as breathing is to life. Productivity is vital to keeping your business alive and well. When everything is running fine, you probably don’t think about it too much. However, when large blockages or falloffs occur, operations can quickly become paralyzed. How does […]
3 Things You Need to Know About CD Investing
A certificate of deposit (CD) is a federally insured savings account that has a fixed interest rate. Typically interest rates on CD accounts are higher than a savings account, which means you’ll make more money. What’s different about a CD is that there’s a fixed date in which you can withdrawal the funds, also known […]
10 Ways to Use Social Media to Grow Your UK Muslim Market
Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time. […]
Is Beacon Technology All Hype, or Could It Be a Boon for Small Businesses?
When Apple first announced iBeacon last year, many major brands saw beacon technology as the future of retail. Macy’s, Lord & Taylor, and other retailers have already begun experimenting with beacon technology, hoping to guide customers to the right products, push out personalized offers, and provide a better customer experience. But is beacon technology living […]
Why Now Is the Time to Capitalize on Mobile Advertising
If you’re still resorting to traditional advertising methods for promoting your small business, consider this: This year, U.S. adults will spend 23 percent more time on mobile devices than in 2013. Mobile advertising is no longer reserved for big-name brands with impressive budgets. In the same way Google made it easy to set up and […]
Breaking Down Payment Processing Options in the Mobile Age
Between Apple’s recent announcement of its Apple Pay service and the looming October 2015 deadline for merchants to support chip-and-PIN credit cards, there is something of an upheaval tearing through the payment processing industry. While common cash still works, your customers might ask to pay with PayPal, Venmo, Google Wallet, or Bitcoin, or they may […]
3 Ways to Utilize Geofencing for Your Small Business
Mobile marketing is nothing new. For the past decade, retailers — or really, marketers of retailers — have been trying to leverage mobile devices to drive traffic through brick-and-mortar doors and for good reason. Just like their keys, wallets, and pocketbooks, most consumers won’t stray far from home without their smartphones in their hands or […]
The Essential Guide to a Winning Mobile Website and E-Commerce Strategy
With 60 percent of American retail sales anticipated to involve the Internet by 2017, there’s no denying the effect that mobile devices and social media have had on consumers’ shopping behaviors. Indeed, the IMRG Capgemini Quarterly Benchmarking Study found that between November 2013 and January 2014, 32 percent of online sales came from mobile […]
Small Business Is Going Mobile in 2014
Think about how much you use your smartphone every day. Whether you’re texting friends and family, playing games, shopping, or just surfing the web, your phone touches nearly all aspects of your life. But you aren’t the only one using your smartphone for everything these days. The number of global smartphone users surpassed 1 […]