Angel Naya

Office Depot Director of Marketing, Small Business Strategy. A seasoned marketer, Angel focuses on developing strategies to effectively engage small businesses throughout the year at Office Depot.  Prior to joining Office Depot, Angel worked in Marketing at Procter and Gamble and earned his MBA in Marketing from Xavier University and his undergraduate degree in Entrepreneurship from Carnegie Mellon University.


Elements of a Successful Value Proposition Strategy

In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.

Value Proposition: Differentiate Your Product

Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.

Create a Value Proposition by Knowing Your Target Audience

The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.

How to Recognize Your Value Proposition

At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.

10 Ways to Defend Yourself from Fake Online Bad Reviews

With increased reliance on review sites for almost every product or service, your business can suffer from fake online bad reviews. Here are some useful ways of preventing and resolving these situations.