Sales and Marketing
6 Ways to Influence Purchasing Decisions through Social Media
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
Easy Steps to Getting Local Government Contracts: Part 2
It’s important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.
Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
Talking About Features, Advantages, and Benefits
So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.
Foursquare Advertising for Small Business
Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.
5 Secrets to Increasing Your Email Open Rates & Recipient Engagement
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Turn “Broadcast” into “Engagement”
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
7 Reasons Why Your Digital Content May Be Turning People Away
With all that technology offers, it’s easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let’s look at some of the reasons why your content may be turning people away.
Experiencing What Our Customers Experience
Too often, there’s a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don’t understand the frustration.They don’t get it, we don’t get it, there is a giant disconnect.
3 Things to Avoid When Engaging a Decision-Maker
Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.
Top Articles in This Category
Stay up to date with
