Sales and Marketing
The 7 Key Elements to Creating Successful Infographics
Communication has changed so fast in the last decade that it is almost another language. The change extends not just to the words and platforms but also to visual communication.
The 7 Steps of the Inbound Marketing Campaign Process
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
The Golden Rule in Selling
There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
Is Your Content Marketing Voice Fake?
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
5 Benefits of Using Green Screen Backgrounds in Web Video
With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.
Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
The Loyal Bird Catches the Worm: Rewarding Your Repeat Customers
The great thing about being a small business owner is getting to know your customers. The folks who come into your shop frequently or contact you on a regular basis are the ones whose stories you remember and whose favorite brand of leather boots you keep in stock.
Target Personas: Content Marketing’s New Buzzword
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
Capitalize on the Uniqueness of Your Business
I really believe that every business is unique, and if you take a minute to think about it, it is not hard to find something that sets you apart. It is important to realize, however, that simply knowing what makes you different is not enough.
Nelson Mandela: The Ultimate Influencer
The world lost a great human being last week when former South African President, Nelson Mandela passed away at the age of 95. What I would like to discuss in this post is how it turns out that he is the embodiment of the Five Key Principles of Ultimate Influence in Adversaries into Allies.
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