Sales and Marketing
The Most Amazing Holiday Brand Experience of 2013
WestJet, a Canadian airline that flies to more than 80 destinations in North America, Central America and the Caribbean, pulled off this holiday surprise that is sure to make these passengers brand loyal for life.
Re-Sharing Can Benefit Your Brand
We all know that person on Facebook or Twitter: the one who re-posts the same status, the same opinion, the same article over and over again. Many businesses strive to avoid this repetitive tactic in order to keep their content fresh and their readers engaged.
Hone Your Networking Skills During the Holidays
While networking skills are critical for internal connections, getting referrals, finding a job, seeking clients, solidifying relationships with existing clients, and increasing spheres of influence, the holidays provide the opportunity to be comfortable and simply…connect.
7 Tips for Mentors to Establish an Effective Relationship
I just finished reading Sheryl Sandberg’s Lean In, and the “Are You My Mentor?” chapter really stood out for me. It highlighted an issue I’ve grappled with for years: how awkward and ineffective a formal mentorship can be.
The Missing Piece to the Influencer Puzzle
If influence is the ability to move a person(s) to a desired and appropriate action, then what is its lynchpin? What is that one thing that will make the difference?
The 7 Key Elements to Creating Successful Infographics
Communication has changed so fast in the last decade that it is almost another language. The change extends not just to the words and platforms but also to visual communication.
The Golden Rule in Selling
There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
The 7 Steps of the Inbound Marketing Campaign Process
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
Is Your Content Marketing Voice Fake?
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
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