Sales and Marketing
Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
Why You Should Invest in Content Marketing
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.
Thinking About Why You Do Content
While everyone recognizes that they want or need content to further their business or website’s goals, it’s easy to get caught up in the fever of the latest marketing trends to come down the pike.
Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
How to Turn “Showrooming” to Your Advantage
So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?
How to Produce a Simple Video Blog Post
Video is a great way to tell your value-based story to your audience. Remember that content marketing isn’t about content alone; it’s about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.
5 Marketing Tactics Every Business Can Learn From
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
A Few Methods for Generating Online Marketing Ideas
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
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