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Is Your Content Marketing Voice Fake?


Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
This video was originally published by Diagramified
Published: December 13, 2013

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Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.

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