Sales and Marketing
A Plan Based on “Bluebirds” Is Not a Plan
Bluebirds are parts of what happens with every sales person and in every territory. However, we can’t build a plan based on bluebirds. If we did, our plan is pure wishful thinking.
A Literal Success Truth That Never Fails
Former Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously profound quote from the classic Think and Grow Rich by Napoleon Hill:
4 Ways to Provide Value Rather Than Sell
If you’re anything like me, you hate the idea of being a salesperson. But I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.
Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
The Not-So-New Principles of Sales
The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.