Sales and Marketing
Insight: The Convergence of Strategies
Insight has become the buzzword for engaging today’s buyers. We are supposed to teach our customers—helping them identify new opportunities, areas to improve, problems they may not realize they have.
Secrets of a Killer Blog Post: References
It might seem like you’re simply sharing some interesting or useful information with your readers. But the truth is, you’re doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise.
4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
Essential Tips for a Great Direct Mail Marketing Campaign
Direct mail marketing is regaining its position as the favorite sales tool of small businesses. Earlier direct mail was intended to reach the maximum number of recipients and was more of a shot in the dark, hoping to hit the right target.
Why Most Small Businesses Lose 80% of Potential Sales
If you’re not following up with sales prospects already in your network at least five to twelve times, your revenues are 20% of what they could be.
Native Advertising Tips for Small Businesses
Native advertising has become an increasingly popular online marketing tactic in 2014, proving to be much more effective than traditional display ads, which go largely ignored by online viewers.
Goodbye Google+ Local, Hello Google My Business!
Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years.
What Entrepreneurs Should Avoid Sharing on Their Company Blog
Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram.
Want to Reach High-Income Baby Boomers?
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
Selling B2B in the Social Media Age
I constantly hear that business-to-business (B2B) marketing doesn’t work on social; that social has no ROI for B2B. Over the last half-decade, I’ve found that couldn’t be more wrong.
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