Sales and Marketing
Less is More with Some Content Marketing
Effective content marketing is less about volume than it is about the targeted alignment of content with a customer’s needs. Amazingly, those needs can be met without spending a lot of money.
3 Reasons Why a People Counting Service Will Help Your Small Retail Business
The odds are against you, so you need to use every tool you can get your hands on. One such tool is a people counting service, offered by companies that use high-grade video technology to track and analyze the people in your store. Here are 3 reasons why this service will benefit your small retail business.
How to Create Your Social Media Marketing Plan of Attack
Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals.
How Cause Marketing Can Be Smart Marketing
In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen.
A Beginner’s Guide to Inbound Marketing
You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
Offline Conversations Rule for Millennial Word-of-Mouth Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
Why Social Media Won’t Save Your Startup
Social media isn’t just for people under 20 anymore. According to Mashable, over 80 percent of small to medium businesses use social platforms for commercial purposes.
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
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