Sales and Marketing
Walk This Way for More Business
There’s a reason supermarkets put the milk at the farthest reaches of the store: You need it. How can small business entrepreneurs take a page from this play book? Product placement trial and testing.
How to Create an Infographic to Promote Any Business
You don’t have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there’s only one thing you need to have to create a great infographic—a good understanding of your customers.
Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
8 Basic But Effective Conversation Ice Breakers for Networking Events
The art of starting a conversation is one that we rarely make a conscious effort to improve upon. It’s one of those skills that most people just get good at through constant repetition, or end up being one of those folks who always need a good wing-man (or woman) to make new introductions and get conversations flowing.
Why Increasing Your Likability Will Improve Your Bottom Line
“It’s not what you know, it’s who you know,” right? Wrong. This idea is flawed and incomplete. It’s not about what you know or even about who you know. What matters most is who knows you and who likes you.
Traditional Media Works for Local Marketing
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
When to Say No: Not All Client Partnerships are a Match Made in Heaven
The ability to say “No” to a potential client is just as, if not more, important as saying “Yes.” (It doesn’t help that saying “No” is much, much more difficult than saying “Yes.”)
Brands Have Lots to Say But Only One Mouth to Say It With
Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.
Are You Social Sharing to Your Best Advantage?
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure by choosing the best social networks, the best way to communicate and even the best time of day.
Create an Avatar of Your Ideal Customer
If you have taken the time to write your mission statement and created a direct sales marketing plan then the next step is to describe your ideal customer.
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