Sales and Marketing
The Often Forgotten Viral Content Marketing Tactic
Are you just writing 500-700 word posts all the time? Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Why Reputation Management is Important for Small Business
Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.
How to Use Instagram Video in Your Marketing and Branding
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.
Are You Tuned in to SMS Marketing?
Although the first text message was sent 22 years ago—before the mainstreaming of email and the Internet—nothing in the technological landslide that has occurred in the last two decades has come along to surpass the popularity and efficiency of short message service (SMS).
The Inbound Marketer vs. the Outbound Marketer
To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads.
How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Take Your SEO to New Heights
Small business owners oftentimes find themselves at a disadvantage against larger sized companies. For starters, the bigger businesses typically have more spending power, money that can go towards advertising, marketing, hiring the best talent and so on.
Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
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