Sales and Marketing
Social Media as a Tool to Turn Small Business into a Big Brand
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Qualifying Leads as a Growth Strategy
Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.
Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
5 Reasons Big Data Isn’t Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it.
Are You Selling What Your Customers Want to Buy?
All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all.
How to Get Your Social Media Lineup Just Right
The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon.
Avoid the 10 Most Common Small Biz Sales Mistakes
All sales professionals make mistakes from time to time, irrespective of their industry, product, or skill level; and some are more common than the others. However, when it comes to business success, there is little or no room for mistakes because each one comes with a consequence.
Presence
Often when we think about “Presence,” we think about a person’s bearing or how they present themselves. There are some people who seem to have tremendous presence.
Top Articles in This Category
Stay up to date with
