Sales and Marketing
Are You Selling What Your Customers Want to Buy?
All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all.
Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
5 Reasons Big Data Isn’t Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it.
How to Get Your Social Media Lineup Just Right
The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon.
Avoid the 10 Most Common Small Biz Sales Mistakes
All sales professionals make mistakes from time to time, irrespective of their industry, product, or skill level; and some are more common than the others. However, when it comes to business success, there is little or no room for mistakes because each one comes with a consequence.
Presence
Often when we think about “Presence,” we think about a person’s bearing or how they present themselves. There are some people who seem to have tremendous presence.
Make Customer Relationships Deep as Well as Broad
Doing business of any kind obligates you to establish and maintain relationships with your customers. The deeper your relationships, the better off you are because they become much harder to break.
How to Write a Professional Proposal
Before you begin writing a short novel as a proposal for your potential client, ask yourself the following questions. Remember to be completely honest with yourself. You want to make sure this bid is a good fit for your company as well, and not just a huge waste of your time.
5 Great Ways to Say Thanks to Your Customers
The holiday season is just past, but many small business owners, myself included, are searching for ways to say thanks to our customers and clients.
6 Reasons Not to Forget About Print for Your Marketing Plan
Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today’s digital age. Consider the following examples of how print can be used to your advantage.
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